I am sure am not the only one who goes to sleep with his/her phone intact and the alarm set to 8am. Until I am woken up at 10 and my phone looks to have gone through surgery. I mean I understand the alarm may be quite loud but I have only slept for an hour or two I need something loud to wake up. I understand it may be annoying but can’t you not at least wake me up instead of taking your rage out on the poor Blackberry. It would also be more effective whereby you can sleep and I can go about my day instead of being haunted by snooze.